10. How can you improve these text ads?

Fix this text ad

You see an ad in your client's AdWords account that looks like this:

BEST Game of Thrones Merchandise - CALL NOW!!! 123-555-3939

Taking what you learned about best practices for text ads, what would you change?

SOLUTION: The text, the punctuation, and the phone number - you don't need to add your phone numbers in the description, the punctuation is not allowed, and the text should not be in all caps